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ESG: disentangling the governance pillar
Guilherme Fowler A. Monteiro, Bruno Varella Miranda, Vinicius Picanço Rodrigues and Maria Sylvia Macchione Saes

Disruptive social marketing dystopia, disconnection and disruption (Volume 56, Issue 3)


Thoughts for improving qualitative research in management studies

We start this editorial by exposing our understanding of qualitative research: “Qualitative research is a situated activity that locates the observer in the world. Qualitative research consists of a set of interpretive, material practices that make the world visible. These practices transform the world” (, p. 43). Qualitative research involves the studied use of a collection of multiple empirical materials and sources (case studies, personal experience, introspection, life story, individual and group interviews, artifacts, observational, historical, interactional and visual texts, to cite a few) that describe routine, moments and meanings in individuals’ lives. Qualitative researchers study things in their natural settings, attempting to make sense of or interpret phenomena regarding the meanings people bring to them ().

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