Focus on emergent countries as an unintended (and fruitful) internationalisation strategy
Launched in 1947, RAUSP Management Journal is the oldest journal in Management in Brazil (Tonelli, 2017). Nevertheless, only in the past five years has our journal published articles exclusively in English. This new practice has led us to several significant upsides and new challenges throughout its implementation. In the following pages, we will address the two sides and their consequences (not all of thempreviously planned).