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Guest Editorial

Disruptive social marketing dystopia, disconnection and disruption

We are honored to be acting as Guest Editors of this special edition of RAUSP Management
Journal, which features some social marketing papers for the first time in a Brazilian
academic publication.
The call for papers emphasized that we live in an age of three Ds: dystopia, disconnection
and disruption.
Dystopia has been defining the 21st century as we witness an explosive combination of
old and new challenges that have the potential to push the social fabric to the breaking

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