RAUSP Management Journal is a quarterly academic-scientific publication focused on the dissemination of articles that contribute to the advancement of the expertise in the area and add value to the studies of academic researchers and practitioners of Administration, a mission that it has been fulfilling uninterruptedly for over 70 years. It publishes articles from national and foreign authors, selected based on criteria of originality, quality and creativity, in a double blind review process.
RAUSP is published by the Department of Administration of the School of Economics, Business and Accounting at the University of São Paulo (FEA-USP), with the financial support from the National Scientific and Technological Council – CNPq and the Institute for Administration Foundation – FIA.
Marketing internationalization: influence factors on product customization decision” by Prof. Ailton Conde Jussani
The measurement of social impact and opportunities for research in business